How Brands Are Using Editorial Content To Take the Stigma Out of Beauty Procedures

When pharmaceutical company Allergan, the maker of Botox and Juvederm, decided to launch its first editorial content site,, in mid-September, the goal was to create a halo effect for readers interested in learning more about cosmetic beauty procedures and the medical-aesthetics industry at large.

The digital educational content-meets-provider opportunity Spotlyte has banked on is also becoming more important for community-based review website

Are Men More Obsessed With Plastic Surgery Than Women?

When you think of plastic surgery, you’re probably more likely to think of women than men. Sexist? Maybe. Reality? Definitely.

So you’ll be surprised then to learn that men have hopped on board the vanity train, scheduling plastic surgery appointments more frequently than ever before. Yup, it turns out that Botox, Restylane, and Juvederm; nose jobs; breast reductions; and even liposuction aren’t only reserved for us gals.

Life in Plastic: A Complete Guide to the “Mommy Makeover”

Mommy makeover: It’s the cutesy term for a serious package of surgical procedures aimed at returning a woman’s body to its pre-pregnancy state (one could easily argue the term is pretty problematic, too). And, fair warning, uttering the phrase repeatedly while interviewing the smartest aesthetic minds in the country will absolutely make you feel like a puerile twit.

The promise of a flatter tummy and perkier boobs — the chance to reclaim what may have been lost in the turbulent transition to motherhood — that’s compelling stuff for some people.

Why So Many Guys Are Getting Breast Reduction Surgery

An estimated 30% of men experience gynecomastia in their lifetime, according to a 2014 study. But even though gynecomastia is common, many men still find it embarrassing.

That may be why, per a new report from the American Society of Plastic Surgeons, breast reduction surgeries are on the rise among men. According to the report, male breast reduction surgeries have increased by 30% over the past five years

Plastic Surgery Is Skyrocketing Among Men: Here’s What Guys Are Getting Done

The number of men going under the knife for procedures to make them look more manly, kick-start a major weight-loss transformation, and just become more confident overall has risen exponentially, according to new stats from the American Society of Plastic Surgeons.

Surgeons are seeing younger men come in for body contouring procedures.

Older men, on the other hand, are having more minimally invasive procedures to look younger.

Why More Men Are Getting Plastic Surgery Right Now

Historically speaking, the majority of plastic surgery patients are women. But the number of men interested in undergoing cosmetic procedures is surging — and creating a new trend in plastic surgery that’s changing the landscape.

According to the American Society for Aesthetic Plastic Surgery (ASAPS), the total number of cosmetic surgical procedures performed among men was 1.2 million in 2015 — that’s just under 10 percent of the total number of cosmetic surgical procedures, but more than triple the number of men going under the knife in 1997, when ASAPS first began its annual statistic reports.

Why Using Instagram to Find a Plastic Surgeon Is Unreliable

In 2016, U.S. consumers spent more than $16 billion on cosmetic plastic surgeries, according to the American Society of Plastic Surgeons. Breast augmentation procedures, usually breast implants, accounted for the largest number of cosmetic surgeries that year: nearly 300,000.

Despite the high cost of such procedures, many consumers fail to do their due diligence in finding the right physician for their operation. In recent years, a growing number of doctors who aren’t board-certified in plastic surgery have started doing cosmetic procedures, and many of them are good at marketing.

Botox and Bum Lifts: The Rise of the Instagram Celebrity Plastic Surgeon

Over the past year, many plastic surgeons have concentrated on a new social media trend where they live-stream operations to hundreds of thousands on Instagram and Snapchat.

With follower numbers and page views that some social influencers can only dream about, are plastic surgeons becoming the new celebrities?

Besides all the blood and scalpels, this trend has some outcomes that are definitely a cause for concern. It’s known that plastic and cosmetic surgeons have advertised their services for years online but now they’re increasing their engagement ratings by posting the shocking step-by-step details of procedures from the operating room.