The Changing Face of Beauty In America

According to the latest report from the American Society of Plastic Surgeons, the use of minimally invasive cosmetic procedures grew by 186 percent between 2000 and 2017.

Meanwhile, the “going under the knife” variety of plastic surgery is down 6 percent in the same time frame, with nose jobs down 44 percent, chin augmentation down 40 percent, and eyelid surgery down 36 percent. reached out to plastic surgeons, medical spa employees, and women in eight states across the country to learn what treatments local women are turning to, and what they’re hoping to achieve with them.

Life in Plastic: A Complete Guide to the “Mommy Makeover”

Mommy makeover: It’s the cutesy term for a serious package of surgical procedures aimed at returning a woman’s body to its pre-pregnancy state (one could easily argue the term is pretty problematic, too). And, fair warning, uttering the phrase repeatedly while interviewing the smartest aesthetic minds in the country will absolutely make you feel like a puerile twit.

The promise of a flatter tummy and perkier boobs — the chance to reclaim what may have been lost in the turbulent transition to motherhood — that’s compelling stuff for some people.

The TripAdvisor of Boob Jobs and Botox Landed $40 Million in Funding

Very few people these days will buy beauty products, go to a restaurant, or travel without checking online forums like Makeup Alley, Yelp, or TripAdvisor. So why would you think about getting Botox or a boob job without doing a little research first? That’s the premise behind RealSelf, an online community for cosmetic procedures that launched in 2006.

The company just landed $40 million in funding. Following an investment of $2 million in the first two years, this round is one sign that noninvasive cosmetic procedures and plastic surgery are having a moment.

According to the American Society of Plastic Surgeons, 17.5 million surgical and minimally invasive (meaning things like injections and lasers) procedures were performed in the US, a 2 percent increase compared to 2016. More than 7.2 million of these were Botox injections. But prices and individual experiences can vary wildly, so consumers get real talk, and pictures, at RealSelf.

Samia Gore Has Created a Positive Online Community for Plastic Surgery

Samia Gore began her plastic surgery journey when she started flying to Dominican Republic a couple years back to get procedures. When she began, she had no idea of the many do’s and don’ts that are associated with going under the knife. This collection of experiences led her to create an online community where women can discuss cosmetic surgery.

The online space allows these women to discuss everything from advice on doctors to tips on how to prepare for procedures. She shares her wealth of knowledge with the larger community as the author of Plastica, Your Step-by-Step Plastic Surgery Guide. Today, Gore has grown the #PlasticPositive community into 120K followers. Rolling out spoke with Gore about her influential development and impact on the plastic surgery community.