If you’ve always believed that injectables are cardinal sins within the African-American community — particularly as those procedures often relate to the pursuit of Eurocentric beauty standards — dermatologist Dr. Carlos A. Charles is here to put those stigmas and negative connotations to rest.
“Many people believe that injectables are not suited for African-American skin for various reasons,” explains Dr. Charles. “Some feel that they can lead to unwanted side effects like scarring. Others feel that those with darker skin can’t benefit from these products because wrinkles and loss of volume don’t affect them. Both of these beliefs are misguided.”
In fact, Dr. Charles suggests that “wrinkles and facial volume loss do not discriminate.”
Allergan Plc is rolling out its first advertising campaign that directly pitches its blockbuster wrinkle-smoothing treatment Botox to men, a spokesperson said Monday. The campaign will include TV commercials. Botox, which is injected into the skin, is used mostly by women.
In other efforts to bolster the brand, Allergan is creating a U.S. medical institute to train tens of thousands of health-care professionals to inject Botox. Allergan is also expanding its consumer-loyalty program, which already has more than 3.6 million users.
It used to be the elixir of youth to the rich and famous (think “Real Housewives” and refusing-to-age impresarios), but Botox, which has been with us for 16 sweet years today, is now an accessible (and socially acceptable) option for beauty and medical treatments.
And because it works its magic in myriad ways, it’s confusing to understand (do a WebMD or Google search and prepare for ultimate confusion).
Had you told me as a teen I would have become a “Botox baby” at a tender 23 years old (shorthand for young adults receiving a treatment generally associated with aging women), I would have been alarmed… and likely impressed. It’s a procedure I would have considered is exclusively available to the affluent, and accompanied by such significant stigma that I could never partake. But Groupon and the like makes cosmetic treatments far more accessible, and our growing obsession with perfection is making them much more appealing. After all, everyone needs a little help, right?
This sentiment has proved to be the pied piper luring young women to the operating table — or at the very least to the doctor’s chair. Of the hundreds of thousands of Instagram sensations flaunting near-impossible hourglass figures, cheekbones that might slice steel and lips that, in the mind of the beholder, immediately conjure sex acts, it’s unnatural for us to assume these assets are created genetically.