Allergan Plc is rolling out its first advertising campaign that directly pitches its blockbuster wrinkle-smoothing treatment Botox to men, a spokesperson said Monday. The campaign will include TV commercials. Botox, which is injected into the skin, is used mostly by women.
In other efforts to bolster the brand, Allergan is creating a U.S. medical institute to train tens of thousands of health-care professionals to inject Botox. Allergan is also expanding its consumer-loyalty program, which already has more than 3.6 million users.
Approved in April 2015, Kybella (deoxycholic acid, Allergan) generated a lot of buzz as an injectable treatment to rid adults of their double chins. So what are physicians saying about Kybella three years later?
Kybella works well for patients who need minimal fat removed and jaw line contouring, according to Walter W. Tom, M.D., a cosmetic surgeon practicing in California and Hawaii, who says he had the procedure and liked the results.
But it’s not popular among patients who have more fat and true double chins, Dr. Tom says.